Samsung / NX 500 Camera

Timeless; not nostalgic.

I was briefed to bring more modernism to the NX 500, the prior NX 300 being too retro-modern. Part of the design’s throwback in time is mainly due to the typical sandwich casing, embodied by most cameras from the single-lens reflex era. The nostalgia that exudes from an period long gone, no longer entwined with technology, carries most of the issue.

I felt like revisiting this particular decision (not shown on production model), while re exploring some key features such as the iconic “ racetrack” silhouette, in accordance with the SAMSUNG DNA. The whole design process was based on chasing simplicity.

 

STUDIO F. A. PORSCHE

Client: Samsung
Zell Am See, Austria
2013

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